Alerts & competitor monitoring

You find out when it happens — not at month-end.

Scoutvo watches your own listings and every competitor you track: 17 alert types for Buy Box, price, stock, rank, reviews, images, content and promotions. Available observations can produce in-app and email notifications. Check the source, monitored event and latest successful observation; alerts never cost tokens.

17 alert types Check observation timestamps In-app + email 0 tokens
Alerts · this morningObservation example
Buy Box lostYour listing · AquaPure Filter 3-Pack · AquaPure → Nordic Deals
06:41
Competitor below your pricePureFlow Filter Set · 27.99 € → 23.49 € (−16 %)
06:41
New seller on your listingSmartBrew Kettle 1.7 L · “TopTrade24” at 34.90 €
06:40
Competitor out of stockKitchenPro Kettle · currently unavailable
06:40
Image swappedHomeLine Kettle · hero image replaced
06:39
5 new · 2 critical → bell + emailNext check: tomorrow morning
17
alert types — 5 for your listing,
12 for every competitor
Check
latest successful observation,
source and event coverage
0
tokens — alerts are always free,
you only pay for monitoring
History
available event observations;
coverage varies by source
Why it matters

The most expensive changes are the ones you see too late

On Amazon everything happens quietly. Nobody writes to you when the Buy Box is gone or a competitor undercuts you — you notice it in the revenue, weeks later.

The Buy Box slips away silently

You are still on the page, but the buy button belongs to someone else. Without a notice you often only spot it when the numbers fall.

A competitor undercuts you

One price cut is enough to knock you out of the comparison. Checking daily leaves no time to run your business — not checking means reacting too late.

The market moves without you

New sellers, different images and review-count changes provide leads for investigation. They do not by themselves explain a rank decline or the cause of a sales change.

Every alert in detail

17 alerts — what triggers each one, and what to do about it

Two levels: your own listing (five events, on by default) and every competitor linked to it (eleven change types plus the category radar). Each card tells you exactly when the alert fires, its default threshold, why it matters and the recommended next step.

Critical — your listing is in danger Warning — a move worth a look Info — normal market dynamics

Your own listing

5 events · bell + email by default

Detected automatically for every product you sell. No competitor needed, no rule needed — except the price alert, which you set yourself.

Buy Box lost

CriticalYour listingBell + emailRecommended
Fires when
Yesterday the Buy Box belonged to one of your known seller accounts — today it doesn’t. At most one alert per listing and day.
Default
On for every own product. No threshold — any loss counts.

Why it matters. Featuring affects which offer is presented for convenient purchase. An observed loss calls for investigation; it does not establish zero sales or a specific rank decline.

What to do. Check who holds it and at what price, compare fulfilment and stock, then follow the Buy Box playbook below.

ExampleAquaPure GmbH → Nordic Deals

Out of stock

CriticalYour listingBell + emailRecommended
Fires when
Your offer switches from buyable to not buyable between two successful observations. Once per outage — not every day it persists.
Default
On. No threshold.

Why it matters. Unavailable stock can interrupt sales. Rank changes can have several causes; recovery after restocking is not guaranteed or fixed in duration.

What to do. Check inventory and inbound shipments, pause campaigns until you are back, and watch your BSR in the next report refresh.

ExampleBuyable → currently unavailable

New seller on your listing

CriticalYour listingBell + emailRecommended
Fires when
An offer appears from a seller who is not on your known-seller list. One alert per seller, ever — an already observed seller is handled according to the event rule; investigate the seller’s status separately.
Default
On. Uses the seller accounts you mark as yours; the alert carries seller name and their price.

Why it matters. An unfamiliar seller changes the observed offer selection. Unfamiliar does not mean unauthorized or counterfeit; identity, product conformity and any rights concern require their own evidence.

What to do. Check the seller identity and the specific offer. Document substantiated discrepancies. Consider a test purchase or report only after reviewing the actual concern; an unfamiliar seller name alone is insufficient.

Example“TopTrade24” at 34.90 €

Category lost

WarningYour listingBell + emailRecommended
Fires when
Your listing’s bestseller-rank category line disappears, or Amazon moves the listing to a different category node. Once, on the day of the change.
Default
On. No threshold.

Why it matters. A missing or changed rank line may reflect missing data or a different category assignment. Confirm catalog status before inferring reduced discoverability or loss of a badge.

What to do. Check the browse node in Seller Central, open a case if it was moved, and re-run the category comparison in your report.

ExampleNo longer ranked in “Water Filters”

Price drop (your rule)

WarningYour listingBell + email
Fires when
Your listing’s price falls from the peak of the last 30 price points by at least your threshold. Re-fires only when a new low is reached.
Default
The one own-listing alert that needs a rule: a fixed amount or a percentage, per product or in bulk. Up to 1,000 rules per account.

Why it matters. An unexpected price difference may involve a different offer, variation, promotion or repricing rule. Check the same item, seller and delivered total; actual margin requires your own costs.

What to do. Compare seller, variation, shipping and promotion conditions. Then inspect your own pricing rules and costs before changing a price.

Example29.99 € → 24.90 € (−17 %)

Every competitor you track

11 change types + category radar · in-app by default

Set once per own product — Scoutvo applies it to every competitor linked to that product. A competitor added later is covered automatically.

Competitor price move

WarningCompetitorIn-appRecommended
Fires when
Two modes. Below my price: the day a competitor newly drops below your current price. Percent drop: a fall of at least X % from the competitor’s 30-point peak that sets a new low.
Default
“Below my price”. Percent mode starts at 5 %, adjustable. One setting per own product, valid for all its competitors.

Why it matters. A lower comparable total may matter to offer selection. The alert does not measure lost sessions or explain a change in the featured seller.

What to do. Don’t match reflexively. Check the same day’s coupon, stock and BSR alerts to see whether it is a promotion, a clearance or a permanent shift — then decide with your margin in mind.

Example27.99 € → 23.49 € (below your 24.90 €)

Buy Box holder changed

WarningCompetitorIn-appRecommended
Fires when
The seller holding the Buy Box on a competitor’s listing changes — matched by seller ID, not just by display name.
Default
On in the Recommended profile. Every change counts.

Why it matters. A different featured seller changes the observed offer context. Price, inventory and delivery are possible checks; the change alone establishes neither its cause nor an opportunity or a seller’s costs.

What to do. Check who took it and at what price; if it is a reseller, compare their price and fulfilment to yours.

ExampleKitchenPro → Bargain Hub Ltd

Bestseller rank jump

InfoCompetitorIn-appRecommended
Fires when
The competitor’s BSR moves by at least 30 % versus yesterday, within the same category node — up or down.
Default
30 %, adjustable per product.

Why it matters. A rank change is a prompt to investigate campaigns, deals, availability or other explanations. Rank alone does not establish the cause or future sales impact.

What to do. Align relevant price, promotion and content observations by collection time. Coinciding changes suggest possible explanations but do not establish causation.

Example#4,210 → #2,780

Review count jump

InfoCompetitorIn-appRecommended
Fires when
The competitor gains at least 50 reviews, or at least 10 % more than yesterday — whichever comes first.
Default
50 reviews or 10 %, both adjustable. The alert shows before, after and the difference.

Why it matters. A visible count may change through new feedback, variation relationships or display changes. The difference alone establishes neither Vine participation nor incentives or manipulation.

What to do. Check the selected variation, recent feedback and applicable review-sharing rules. Distinguish star ratings, written reviews and counter changes instead of assuming a commercial opportunity or threat.

Example1,240 → 1,315 (+75)

Star rating change

InfoCompetitorIn-appRecommended
Fires when
The displayed average changes by at least 0.1 stars in either direction.
Default
0.1 stars, adjustable.

Why it matters. A changed star display may affect product perception. Inspect the same context; the change does not establish a particular click effect or an accurate quality claim.

What to do. Read relevant original reviews and identify the variant discussed. Use themes to form product questions; your own copy needs evidence for your product, not assumptions drawn from criticism of a competitor.

Example4.4 ★ → 4.2 ★

Competitor out of stock

InfoCompetitorIn-appRecommended
Fires when
The competitor’s offer flips from buyable to unavailable. Once per outage.
Default
On in the Recommended profile.

Why it matters. Observed unavailability may change the options customers see. It establishes neither a transfer of demand to your product nor the duration of a shortage.

What to do. Confirm current availability, your inventory and relevant query data. Advertising or price changes need their own commercial assessment and test; demand transfer is not guaranteed.

ExampleBuyable → currently unavailable

Offer count changed

InfoCompetitorIn-app
Fires when
The number of sellers on the competitor listing changes — any change, up or down.
Default
Off; part of the “Everything” profile.

Why it matters. An offer-count change describes the observed selection. It does not establish an approaching price war, exclusivity, clearance or a supplier problem.

What to do. Compare the offer list with observed featured placements. Visibility is not a record of units sold by each seller.

Example3 → 7 offers

Image swapped

InfoCompetitorIn-app
Fires when
The set of images on the listing changes — hero image or gallery, added, removed or replaced.
Default
Off; part of the “Everything” profile.

Why it matters. A different main image is a content change. Whether it reflects an experiment or relaunch, and its click effect, remain unknown without additional evidence.

What to do. Treat the image change as a hypothesis. Use substantiated properties of your own product and current image requirements; a competitor image is evidence of neither your product’s capabilities nor an expected uplift.

ExampleHero image replaced

Content changed

InfoCompetitorIn-app
Fires when
Title, bullet points or description change — detected via a content fingerprint, so even small edits register.
Default
Off; part of the “Everything” profile. Lands on the action board as a task.

Why it matters. A text change shows different wording and claims. It does not disclose internal keyword strategy, query demand or conversion impact.

What to do. Compare the wording with substantiated properties of your own product. Listing vocabulary can suggest research candidates; a demand change needs separate query evidence.

ExampleTitle or description edited

Coupon / deal change

InfoCompetitorIn-app
Fires when
A coupon percentage, a deal badge or a savings percentage appears, changes or disappears.
Default
Off; part of the “Everything” profile.

Why it matters. A promotion may coincide with a price or rank change. Check its conditions and actual effect separately; timing alone does not prove the explanation.

What to do. Record available promotion conditions and review your own costs and account data. A competitor’s BSR is not a causal test of coupon effectiveness.

Example15 % coupon activated

Badge change

InfoCompetitorIn-app
Fires when
An “Amazon’s Choice” or “Best Seller” badge is gained or lost on the competitor listing.
Default
Off; part of the “Everything” profile.

Why it matters. A changed badge is an observation in a particular context. It establishes neither a measured click effect nor a vacant keyword position.

What to do. Check the current display and relevant query data for your own product. Plan accurate content and commercially justified advertising tests.

Example“Best Seller” badge lost

New competitor gaining momentum

WarningCategory radarIn-app
Fires when
A listing that appeared on your category’s top-100 board with fewer than 50 reviews crosses the 50-review mark. Monthly scan; once per ASIN, ever.
Default
On for every category you sell in. No setting needed — it works at category level, not per competitor.

Why it matters. Newly observed products and growing feedback counts may deserve attention. They do not establish future market leadership or a coming loss of your market share.

What to do. Add the listing as a tracked competitor and refresh your report so it is part of the comparison from now on.

Example12 → 64 reviews since first seen

See how these alerts look next to a full comparison in the sample report.

You set the sensitivity

When is a change worth telling you about?

Five alerts carry a threshold. These are the defaults — adjust them per product so you never get a message over every cent, but never miss a real move either.

ChangeAlerts fromCompared againstWhy this value
Competitor price movebelow your price · or from 5 %your current price · the 30-point peakIgnores small fluctuations, reports real undercutting and discount campaigns.
Bestseller rankfrom 30 %yesterday, same category nodeA review threshold, not evidence of a particular cause.
Review countfrom 10 % or 50 reviewsyesterdayCatches both small listings and large ones.
Star ratingfrom 0.1 starsyesterdayReacts early, before a trend settles into the average.
Your own price ruleamount or % — you choosethe 30-point peakNo default: your margin decides what counts as a drop.

Buy Box, stock, category, offers, images, content, coupon and badge report every change — there is no meaningful “from when” for those.

RecommendedDefault for new products

Watches price, rank, reviews, Buy Box and stock — the moves that matter — without flooding you with visual or promotional edits.

  • Price
  • BSR
  • Reviews
  • Rating
  • Buy Box holder
  • Stock
  • + all 4 own-listing events
  • Offers
  • Images
  • Content
  • Coupon
  • Badge
Critical only

For large catalogues: only what threatens revenue directly — price, Buy Box, stock and your own category.

  • Price
  • Buy Box holder
  • Stock
  • Buy Box lost
  • Out of stock
  • Category lost
  • BSR
  • Reviews
  • Rating
  • New seller
Everything

For your hero products and for agencies: also images, content, coupons, badges and offer count — the full picture of what a competitor is doing.

  • All 11 change types
  • All own-listing events

Profiles are a starting point — every switch and threshold stays adjustable per product, and the price alert is set separately.

How it runs

Set it once, then it runs itself

No per-competitor configuration, no extra tool. Alerts use the available monitoring observations. Inspect the source, event coverage and timestamps before acting.

1

Add a product

You add your own ASIN. Scoutvo links selected competitors to your product for monitoring. Check which products, events and sources have successful observations.

2

Pick a profile

Recommended is on by default. Tick or untick types, adjust thresholds, set your price rule — once per own product, inherited by every linked competitor.

3

Compare observations

Scoutvo compares available observations for monitored products. Collection intervals and category-radar coverage require confirmation for the event and source; inspect the latest successful observation and any gaps.

4

Delivered where you look

Critical events ring the bell and go out by email, everything lands in the Alerts feed, and the seven actionable types become tasks on your action board.

Where alerts reach you

Urgent things interrupt you. The rest waits politely.

Four channels, one rule: review detected changes to your own listing and competitors using their timestamps and notification settings.

The bell

Shows only unread urgent events: Buy Box lost, out of stock, category lost and your price rule. You can promote any other type to “Important” — or mute it from the panel entirely.

Urgent only

The Alerts feed

Every event, grouped by product, with filters for scope (your products / competitors), alert type, product category, unread only — and a search by product name or ASIN.

Everything

Email

One central choice per alert type under Settings → Notifications. Own-listing events are emailed by default, competitor events are not. Several events may be bundled into one email. Check the notification settings and latest delivery time; a fixed dispatch interval is not established here.

Own listing on · competitors off

The action board

Seven types need a response, not just a note: Buy Box lost, price rule, category lost, out of stock, new seller, competitor Buy Box change and content change. Each becomes a task you tick off as “Checked & completed”.

One task per open condition
Playbooks

What to do when the alert comes in

An alert is only worth as much as the reaction it triggers. These are the four situations our customers see most often — and the sequence that works.

“Buy Box lost” on your own listing

Critical · usually resolvable within a day

  1. Open the alert — it names the seller who now holds the Buy Box and the one who lost it.
  2. Compare the offer: Check delivered total, delivery promise, inventory and fulfillment. These are possible investigative leads, not an established cause.
  3. Check the new seller: Compare seller identity, the exact item and offer conditions. An unfamiliar merchant or featured placement alone establishes neither hijacking, counterfeiting nor lack of authorization.
  4. Adjust deliberately: match price only if the margin allows; otherwise fix fulfilment or stock and wait for the next check to confirm the win-back.
The alert fires once per day it persists — so a quiet feed the next morning is your confirmation.

A competitor drops below your price

Warning · decide within 48 hours

  1. Compare other observations: Read available promotion terms and follow the same offer. A coupon does not prove a short duration, and an offer-count change does not establish clearance.
  2. Separate BSR from effectiveness: Unchanged rank establishes neither unchanged sales nor an ineffective price change. Check comparability and your own costs before responding; these observations do not reveal the competitor’s actual conversion.
  3. Review product fit: Compare substantiated properties and customer evidence. Whether price, copy or imagery is the next step requires its own hypothesis and evaluation.
  4. If you do move, set your own price rule so a repricer can’t take you below your floor unnoticed.
Read our guide on Amazon price monitoring for the full decision tree.

A competitor runs out of stock

Info · act the same day — the window is short

  1. Assess an advertising test: Review query evidence, costs, audience and applicable targeting requirements. A competitor gap alone justifies neither higher bids nor a success forecast.
  2. Assess pricing separately: A competitor’s unavailability does not guarantee demand transfer. Consider your inventory, costs, query data and verifiable outcomes.
  3. Check your own stock cover — the worst outcome is running out right after them.
  4. Check other offers: Seller count and current availability may provide more information. They establish neither the duration nor the cause of a shortage.
Confirm availability directly: Use current offer and inventory observations. A rank jump alone does not prove replenishment; advertising changes need their own performance evidence.

A new seller appears on your listing

Critical · document first, then act

  1. Screenshot the offer from the alert: seller name, price and date are your evidence.
  2. Interpret price carefully: Compare the exact item, condition, shipping and promotion terms. Neither a low nor similar price establishes counterfeiting, goods origin or missing distribution authorization.
  3. Test-buy if the product is safety-relevant or the reviews already mention quality problems.
  4. Report substantiated issues only: Use the appropriate Amazon process when specific product or rights evidence supports a concern. Supply-chain review may be useful; the alert does not prove a leak.
Scoutvo alerts once per seller — a seller who stays is still visible on the offer list in the report.
What you see

Evidence for every alert, and a history you never have to tidy up

Before → after

Every alert carries its evidence

Old value, new value, the day it was detected and the affected product or competitor. Nothing is a black box — and the report planner uses the same events to tell you when your competitive picture has changed enough for a refresh.

Filter

Only what you care about right now

By scope — your products, competitors or both — by alert type, product category and unread. Mark everything as read with one click; agencies filter per client.

Auto

Cleans up after itself

Read events move to the archive after 30 days, everything else after 90. The archive stays searchable for a year, and any event can be restored with one click.

Alerts never cost tokens. You pay only for the monitoring of the ASINs behind them — see pricing. From the 26th tracked ASIN every additional one is billed at the lower rate, and a competitor already tracked elsewhere in your account is never charged twice.
Up to 1,000 price rules per account. There are no plan tiers for alerts; the cap exists only as abuse protection. Rules can be set on many products at once — as a percentage across currencies, or as a fixed amount within one.
Remove a competitor, keep the data. Tracking stops immediately; price history, reports and past alerts are preserved. The product seat stays reserved until the next calendar month, so the same ASIN can come back without a new seat.

Frequently asked questions about alerts

How often does Scoutvo check for changes?

Collection intervals depend on the monitored product, event and source. Check the latest successful observation, any gaps and the applicable notification settings. A scheduled check does not guarantee that every event between observations was detected or that a message was delivered immediately.

Do alerts cost tokens?

No. Alerts never consume tokens or analyses. You only pay for the monitoring of the ASINs behind them; all 17 alert types, all rules and all channels are included.

Do I have to configure every competitor separately?

No. You set alert types, thresholds and the price alert once per own product. Scoutvo applies that setting to every competitor linked to the product — including competitors added later. A competitor can additionally carry its own price-drop threshold.

Which alerts arrive by email?

By default the five own-listing events (Buy Box lost, out of stock, new seller, category lost, your price rule). Competitor events appear in the app only, unless you switch them on per type under Settings → Notifications. Several events may be bundled into one email. Check notification settings and the latest delivery time; a fixed dispatch interval is not established here.

Why didn’t I get an alert for a small price change?

Because of the thresholds. In percent mode a competitor price move alerts from 5 % below the 30-point peak, and only when a new low is reached. In “below my price” mode the alert fires the day a competitor newly drops below your current price — not every day they stay there. You can lower every threshold per product.

What is the difference between “Buy Box lost” and “Buy Box holder changed”?

“Buy Box lost” is about your own listing: one of your seller accounts held the Buy Box and no longer does — critical, bell and email. “Buy Box holder changed” is about a competitor’s listing: the seller winning their Buy Box changed — a warning that tells you something is moving in their offer.

What happens to old alerts?

Available alert history and archiving depend on retained data and account settings. Check observation dates, archive options and accessible records before relying on a retention window; this page does not establish a universal archive duration.

Can my team see the alerts?

Yes. Every team member sees the same feed, evidence and rules. Changing rules, thresholds and competitor assignments requires edit rights; read-only members can inspect everything without changing shared state.

Which Amazon marketplaces are supported?

Check support for the specific product, marketplace, event type and source. Read observation timestamps and gaps; identical collection schedules or alert coverage across all marketplaces are not established here.

Is this a repricer?

No — and on purpose. Scoutvo tells you what changed and gives you the evidence; the decision stays with you and your margin. If you want automatic repricing, see how Scoutvo compares with repricing tools on our comparison page.

See what moves in your category first

Request your free analysis. The products from it go straight into monitoring — your own and the competitors found along the way — with the Recommended alert profile already on.

Request free analysis