Do I need Amazon Brand Registry?

For true parallel splits (Amazon's "Manage Your Experiments"), yes. Scoutvo can also run time-based tests — symmetric A/B phases with seasonal correction — that work without Brand Registry.

How many sessions do I need for a valid test?

It depends on the expected effect size. At ~250 sessions/day with a medium uplift, significance is often reached after a week. Scoutvo calculates the exact minimum sample size upfront — see the duration table above.

What if a test has no clear result?

That's also a result: the tested change doesn't move your metric measurably. You skip the rollout effort and keep the simpler version — backed by evidence, not guessing.

Can I change multiple things at once?

We strongly advise against it. If you change five things, you won't know which one mattered. Scoutvo isolates exactly one variable per test — that's how you get actionable learning.

Does a running test hurt my ranking?

No. Both variants run under the same ASIN; traffic is cleanly split or time-rotated. Guardrail metrics monitor that margin and return rate don't suffer.

Where do test ideas come from?

Your Scoutvo analysis: where competitors systematically differ in image, title, or fields and convert better, Scoutvo proposes a concrete, data-backed hypothesis — prioritized by expected revenue impact.

Alerts — Scoutvo

Why it matters

The most expensive changes are the ones you see too late

On Amazon everything happens quietly. Nobody writes to you when the Buy Box is gone or a competitor undercuts you — you notice it in the revenue, weeks later.

The Buy Box slips away silently

You are still on the page, but the buy button belongs to someone else. Without a notice you often only spot it when the numbers fall.

A competitor undercuts you

One price cut is enough to knock you out of the comparison. Checking daily leaves no time to run your business — not checking means reacting too late.

The market moves without you

New sellers, swapped main images, sudden review jumps: small signals that together explain why your rank is sliding.

What is watched

Two levels: your listing and your entire competitive field

That is the decisive difference. Alerts do not only cover your own ASINs but every competitor you track in Scoutvo — you set it once per own product, and it applies to all linked competitors.

Your own products

5 events

Market events on your listing. On by default, switchable per product.

Buy Box lost — Your listing no longer holds the Buy Box — the buy button now points at someone else.
Out of stock — Your offer is no longer buyable. Every day counts double here, because your rank suffers too.
New seller — Someone else has joined your listing and is selling on it.
Price drop — Your own price falls below the threshold you set — as an amount or as a percentage.
New entrant gaining ground — A seller who was irrelevant a moment ago is quickly gaining share in your category.

The price alert is a rule with its own threshold: either a fixed amount or a percentage.

Every competitor you track

11 types

Eleven change types — set once per own product, valid for every competitor linked to it.

Price — A competitor cuts their price — either from X percent down, or as soon as they go below your own price.
Buy Box — The Buy Box on a competitor's listing changes hands.
Bestseller rank — The BSR jumps sharply — up or down.
Reviews — An unusual number of new reviews at once.
Rating — The star average shifts.
Availability — The competitor has sold out — your window.
Offers — The number of sellers on the listing changes.
Images — The main image or the gallery was swapped.
Content — Title, bullets or description were reworked.
Coupon — A discount coupon appears or disappears.
Badge — A badge like “Amazon's Choice” or “Best Seller” comes or goes.

For price you can also say: alert me as soon as a competitor goes below my own price.

You set it once, not per competitor. Open your own product, pick the change types — and Scoutvo applies them to every competitor linked to that product. If a competitor joins later, your setting covers them automatically.

Alerts don't consume analyses. They run alongside your report quota and never eat into it. How many price rules you can run in parallel depends on your plan — 5 on Lite, 10 on Starter, 50 on Pro, 200 on Agency.

Every tracked competitor takes one ASIN seat. Remove one and the seat is free again immediately — data already collected stays in your reports.

You set the sensitivity

When is a change worth telling you about?

Every type has a threshold. These are the defaults — you can adjust them per product so you don't get a message over every cent.

ChangeAlerts fromWhy this value

Price movementfrom 5 %Ignore small fluctuations, report real discount campaigns.

Bestseller rankfrom 30 %A jump of that size almost always has a reason.

Reviewsfrom 10 % or 50Catches both small listings and large ones.

Ratingfrom 0.1 starsReacts early, before a trend settles into the average.

Buy Box, availability, offers, images, content, coupon and badge report every change — there is no meaningful “from when” for those.

How it runs

Set it once, then it runs itself

Pick a product

Open one of your products and set the price threshold. For several products at once there is a bulk action.

Tick the types

Which of the eleven competitor changes should alert? All on, all off or a specific selection — it applies immediately to every linked competitor.

Checked daily

Scoutvo compares each day's state against the last one. More frequent intervals are in the works.

What you see

A history you never have to tidy up

Filter

Only what you care about right now

Filter by scope — only your products, only competitors or everything. Plus by alert type, by product category and by unread.

Bell

Critical instantly, the rest in the history

The notification bell shows only the urgent events. The full history sits below without interrupting you.

Auto

Cleans up after itself

Read events move to the archive after 30 days, everything else after 90 — and stays retrievable for a year. Nothing to click away.

You find out when it happens.